9 tips for building a thriving Web3 community

8 min readJun 24, 2022

Over the last decade, the Web3 space has grown like the universe, rapidly expanding in every direction. And with innovation happening at incredible speeds, there’s never been a better time to help build the future of Web3.

And yet, beyond the technological breakthroughs, people are the foundation of any successful project.

As Community Manager at Parcl, I devote my entire day working towards creating an active, innovative, and fun culture for the team and community, as we work towards bringing real estate to everyone.

In this article, I share my 9 best tips for growing a community the right way.

1. Align yourself with Web3 culture

It’s virtually impossible to grow a thriving Web3 community without first understanding Web3 culture. If you’re not a doctor and go to a doctor’s only event, for example, you’re likely not going to have a good time. While Web3 is evolving quickly, it’s critical to understand how those involved in Web3 talk, act, and think.

Yes, that may involve using lots of memes (more on that below.) In general, folks in the world of Web3 are working towards building a positive, inclusive, and better future using blockchain and crypto technology. While each community will be special, investing the time to learn about the most popular communities can give you an edge in growing yours.

2. Community is everything

While “community” isn’t unique to Web3, there’s no denying strong communities have played a foundational role in some of the most successful Web3 projects we’ve seen to date. From Bored Ape Yacht Club to Pudgy Penguins, a strong community culture can often be the difference between success and failure.

Having been involved in building multiple communities myself, I’ve noticed there is almost always a strong sense of unity and support when it comes to the overall mission of Web3-breaking the status quo & putting power in the hands of individuals rather than corporations.


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